SEO for Hotels & Tourism: Reach More Guests Now!

Why SEO for hotels is crucial for your online success

Potential guests can’t find your hotel on Google or other search engines?

Your hotel website hardly brings in any direct bookings via Google?

Large booking portals are pushing you out of the search results?

The hotel industry is highly competitive – if you are not visible on Google, you will lose valuable bookings to the competition. With targeted search engine optimization, you can reach your guests exactly when they are actively searching for a hotel.

More success with our SEO for hotels:

We analyze your target group, your hotel offer and your competition in order to develop an individual SEO strategy for your hotel.

We then identify relevant keywords that potential guests enter when searching for hotels on Google.

Based on this, create content that presents your hotel authentically and promotes bookings directly on your website.

We optimize your website technically and structurally[/mark] so that it is convincing for both search engines and users.

All measures are continuously evaluated and adapted – for measurable visibility and more direct bookings in the long term.

Hotel SEO done right – because visibility alone is not enough

Many hotels give away visibility and revenue on Google. With a targeted SEO strategy, you can reach more guests – directly, commission-free and exactly when they are searching.

SEO for hotels without digitalike

What often goes wrong when industry experience and structure are lacking – and what it costs you:

Generic keyword sets: Your hotel does not appear where potential guests are searching.

Content without relevance: Your website won’t convince Google or visitors.

Lack of SEO structure: Slow loading times and unclear navigation reduce trust and visibility.

Dependence on OTAs: You lose bookings to portals and pay high commissions.

No performance measurement: you don’t have a database to further develop targeted measures.

SEO for hotels with digitalike

This is how we work strategically, data-based and with a real industry focus – for sustainable success:

Targeted keyword research: Your hotel becomes visible when travelers actively search for accommodation.

Strategic content: We create content that informs, creates trust and leads to direct bookings.

Technical optimization: Your website will be fast, mobile-optimized and search engine-friendly.

More direct bookings: you gain visibility and become less dependent on intermediary platforms.

Clear reports: You receive transparent insights into rankings, traffic and booking behavior.

A clear overview: How hotel SEO works with us

Many agencies talk in buzzwords – with us you understand what we do, why we do it and how it makes your hotel more successful.

Strategy with substance:
We don’t start with measures, but with goals – whether more direct bookings, more visibility or more independence from booking portals.

Transparent results:
You get insights into visibility, rankings and user behavior – clearly explained, comprehensibly documented and always with a clear focus.

Partnership at eye level:
Hotel SEO only works together. That’s why we coordinate regularly, prioritize topics flexibly and develop your strategy with you.

Visibility comes from trust – in terms of content and technology

In the hotel industry, it’s no longer just about appearing somewhere on Google – it’s about being relevant and linked to. Because visibility comes from relevance, quality and authority.
High-quality content on your website is the foundation: it shows potential guests what makes your hotel special – and helps Google to rank your page correctly. Whether it’s a room description, local tips or advice articles: Good content ensures longer dwell times, better rankings and more bookings.
Just as important are strong backlinks – links from trustworthy sites to yours. They signal to Google: This hotel is relevant. We support you in building strategic partnerships and generating targeted reach.

Our content & link strategy for hotels at a glance:

Content that really interests guests

We develop content that answers real questions and makes the stay in your hotel an experience. Your website offers inspiration, orientation and clear information for potential guests. This creates trust that leads to bookings.

Keyword strategies with a hotel focus

We identify precise search terms along the entire decision-making process of your target group. Our keyword concepts cover seasonal offers, regional characteristics and topic-specific interests. Your hotel will be visible for precisely those search queries that lead to bookings.

Backlinks that strengthen your authority

We provide high-quality links from trustworthy sites in the travel and tourism industry. Every link strengthens your digital presence and shows Google that your hotel is relevant. This measurably improves your position in the search results.

Local visibility with a system

We optimize your presence in local search queries, Google Maps and industry-specific directories. Your location, your special features and your region come into focus. How to reach guests who are specifically looking for hotels in your area.

Technical foundation that Google loves

We improve the structure, loading speed and mobile usability of your website. Every technical measure contributes to your visibility and user experience. Your hotel is rated positively on Google and is optimally accessible for guests.

Holistic strategy for sustainable success

We combine content, technology and visibility to create a clear overall SEO strategy. Your hotel receives a tailor-made solution for sustainable reach and continuous growth. You reach more guests, strengthen your brand and build digital independence.

Your hotel website can do more than just look good

With the right SEO strategy, it becomes the strongest sales channel for your company – visible, convincing and ready for more direct bookings.

What Our Clients Say

Uwe and his team have been supporting us for a little over two years now. In this relatively short time, they have consistently impressed us with their extensive expertise and dedication to continuously enhancing the agency’s image. Through tailored analyses, product development, and a trust-based relationship, Uwe and Johannes manage to reaffirm our confidence in our decision every single week.

Mason Hönicke

Teamlead SEO at BAUHAUS

Over the years, our relationship with Digitalike has grown beyond a typical agency-client dynamic – we’ve become colleagues working towards the same goal. Their deep understanding of our business allows us to co-create our SEO strategy, making the collaboration both seamless and enjoyable. The results speak for themselves, as we’ve exponentially increased our SEO budget over the past three years!

Mario Berger

Senior Digital Marketing Manager at A1 Digital

I brought Uwe on board as an SEO expert for one of my projects. The initial SEO audit was convincing in terms of content. With a prioritized roadmap, implementation was smooth and successful.

Charlotte Altmann

CSE-Ventures

Like all other online marketing activities, SEO must contribute to a company’s success. Not everything that can be done is economically sensible – and it’s precisely this balance between effort and benefit that the Digitalike team understands perfectly.

Stephan Czysch

Former Supervisor of the Digitalike Founders

I just wanted to thank you again for the keyword training.
It was absolutely brilliant! It added so much value and, above all, showed me that there’s always more to learn, even if you’re already working in the same field.

Luca Coconi

Founder of BEYONDER

Uwe is professional, competent, fast, 100% reliable, and full of positive energy. With his extensive SEO expertise, he is a tremendous asset to us. Digitalike comes highly recommended. I look forward to further projects together in the future!

Tatjana Todorovic

Former Head of Marketing at Datenschutzexperte.de

We’ve been working closely and trustfully with Digitalike for a long time. They support us not only strategically and technically but also directly implement solutions in our system. They are also a great help with content creation, as they dive deep into complex financial topics and incorporate SEO expertise into the texts!

Tom Orzikowski

Director of Marketing at Gini

Trusted by Leading Brands

Turn your hotel website into a booking engine now

Make your hotel visible online for guests who are actively searching for you. Get advice from experienced SEO experts and find out how you can achieve more direct bookings with targeted optimization and become independent of portals.

+49 30 75 43 76 90

hello@digitalike.de

Do you have any questions?

No problem, we have the answers! Here you will find the most frequently asked questions about SEO for hotels, the process and everything else you want to know. If anything remains unanswered, simply contact us directly – we will help you personally!

What exactly does SEO for hotels involve?

SEO for hotels includes an individual strategy aimed at visibility in search engines such as Google. This includes the analysis of keywords, the creation of search engine optimized content, technical optimization of the website and the creation of relevant backlinks. The aim is to position your hotel prominently for relevant search queries and achieve more direct bookings.

How does hotel SEO improve my visibility on Google?

Targeted keyword strategies, optimized content and technical improvements will make your website visible for relevant search queries. Google recognizes the added value of your site for users and rates it higher accordingly. This way, your hotel will rise step by step in the search results and reach actively searching guests.

How does the collaboration in SEO optimization work?

We start with an in-depth analysis of your hotel, target group and current online presence. We then define goals together, plan specific measures and implement them step by step. In regular meetings, we discuss results, prioritize new topics and further develop your strategy.

What tools and methods do you use for hotel SEO?

We work with professional SEO tools for keyword research, competitor analysis, technical audits and content planning. Our methods are based on data-driven decisions and proven SEO standards. This is how we ensure that all measures are effective and tailored to your hotel.

Does SEO for hotels also make sense for smaller budgets?

Smaller hotels in particular benefit greatly from targeted SEO, as this makes them less dependent on cost-intensive booking portals. With a focused strategy, we start exactly where the potential is greatest. Visibility can be built up and sustainably increased even with a limited budget.

Do you also use AI-supported tools for hotel SEO?

Yes, we use AI-based tools specifically for analysis, text creation and content optimization. We make sure that all content is editorially checked and tailored to the specifics of your hotel. Artificial intelligence supports our work efficiently, but never replaces our strategic experience and personal advice.

SEO for Hotels: More Guests. More Direct Bookings.