B2B SEO agency for more visibility & qualified leads

Why a strong SEO strategy is crucial for companies

Not reaching your target group in the search results?

Is your website generating hardly any qualified leads via Google?

The competition dominates the search results with relevant content?

In B2B, visibility to the right people counts – often across lengthy decision-making paths. A tailored SEO strategy delivers your content exactly where technical buyers, purchasing departments or business executives are looking for solutions. In this way, you can reliably reach more qualified leads and strengthen your market position.

Achieving predictable growth with our B2B SEO strategy:

We analyze your offer, your target audience, and your competitors to develop a tailor-made SEO strategy for your B2B company.

Subsequently, we identify keywords that are relevant along complex customer journeys for decision-makers and professional purchasers.

On this basis, we create strategic content that builds trust and leads to qualified inquiries.

We optimize the structure and technology of your website to equally convince search engines and users.

All measures are regularly reviewed and adjusted based on data – for sustainable visibility and better rankings.

B2B SEO: With digitalike or Without – The Difference Matters

Many SEO strategies do not work in B2B because they are too generic. We will show you what truly makes a difference – in detail and in impact.

B2B-SEO without digitalike

What typically goes wrong when B2B-specific expertise is lacking – and what it costs you:

Generic Keyword Sets: Decision-makers and specific use cases are not being reached.

Content without relevance: Texts are not tailored to buying centers or long decision-making processes.

Missing funnel strategy: All content appeals to everyone – but no one really.

Technical SEO remains piecemeal: Structures, loading times, crawling & indexing are not optimized.

No performance measurement: Rankings, leads and performance targets remain in the dark.

B2B-SEO with digitalike

Our work is data-based, strategic and B2B-focused – for convincing results:

Targeted keyword research: We analyze search intentions along the B2B customer journey.

Strategic content: Every page has a clear goal – from awareness to decision.

Buyer-oriented content: We develop formats that reach and convince decision-makers.

Technically clean: Your website meets all SEO requirements – fast, structured, scalable.

Clear reports: You get measurable progress and full transparency about our measures.

A clear overview: B2B SEO made understandable

B2B SEO is complex – but with us, you always know what is happening, why it is happening and where it is leading.

Structured process:
From target definition to implementation – you know every measure, its effect and its place in the overall strategy.

Open communication:
We share analyses, rankings and learnings transparently – and explain to you what really matters.

Close collaboration:
In regular consultations, we prioritize topics together, adapt strategies and stay on track towards your goals.

Why is your B2B content not performing – even though you have expertise?

In B2B, even the best solutions don’t sell themselves. If your content isn’t building visibility or reaching decision-makers, you don’t have a well-thought-out SEO content strategy.

We analyse and optimize your B2B content in detail:

Unclear target group approach

A lot of content appeals to “everyone” – and therefore no one really. We identify the relevant buyer personas and develop content that precisely addresses their questions, problems and decision factors.

Missing funnel strategy

Without differentiating between the awareness, consideration and decision phases, content remains interchangeable. We map content along the customer journey – so that every page provides the right impulse at the right time.

Keyword focus without intent

Just because a term is frequently searched for does not mean it is relevant. We analyse search intentions, prioritize relevant terms and develop a keyword strategy that generates leads instead of just clicks.

Too much technical language, not enough user perspective

Many B2B texts get lost in technology and buzzwords. We translate your expertise into comprehensible, search engine-optimized content – without compromising on technical depth.

Missing content for decision-makers

Specific formats for C-level, purchasing or technology are often missing – even though they are key decision-makers. We develop targeted content for these roles: Use cases, ROI calculations, technical FAQs and more.

And even more

Whether it’s a white paper, case study, product page or glossary – we analyze your entire content portfolio. The result is a content strategy that makes your expertise visible – and transforms your B2B marketing into a lead engine.

The result?

Relevant, strategically planned B2B content that not only gets found – but also convinces, builds trust and generates sustainable, qualified leads.

What Our Clients Say

Uwe and his team have been supporting us for a little over two years now. In this relatively short time, they have consistently impressed us with their extensive expertise and dedication to continuously enhancing the agency’s image. Through tailored analyses, product development, and a trust-based relationship, Uwe and Johannes manage to reaffirm our confidence in our decision every single week.

Mason Hönicke

Teamlead SEO at BAUHAUS

Over the years, our relationship with Digitalike has grown beyond a typical agency-client dynamic – we’ve become colleagues working towards the same goal. Their deep understanding of our business allows us to co-create our SEO strategy, making the collaboration both seamless and enjoyable. The results speak for themselves, as we’ve exponentially increased our SEO budget over the past three years!

Mario Berger

Senior Digital Marketing Manager at A1 Digital

I brought Uwe on board as an SEO expert for one of my projects. The initial SEO audit was convincing in terms of content. With a prioritized roadmap, implementation was smooth and successful.

Charlotte Altmann

CSE-Ventures

Like all other online marketing activities, SEO must contribute to a company’s success. Not everything that can be done is economically sensible – and it’s precisely this balance between effort and benefit that the Digitalike team understands perfectly.

Stephan Czysch

Former Supervisor of the Digitalike Founders

I just wanted to thank you again for the keyword training.
It was absolutely brilliant! It added so much value and, above all, showed me that there’s always more to learn, even if you’re already working in the same field.

Luca Coconi

Founder of BEYONDER

Uwe is professional, competent, fast, 100% reliable, and full of positive energy. With his extensive SEO expertise, he is a tremendous asset to us. Digitalike comes highly recommended. I look forward to further projects together in the future!

Tatjana Todorovic

Former Head of Marketing at Datenschutzexperte.de

We’ve been working closely and trustfully with Digitalike for a long time. They support us not only strategically and technically but also directly implement solutions in our system. They are also a great help with content creation, as they dive deep into complex financial topics and incorporate SEO expertise into the texts!

Tom Orzikowski

Director of Marketing at Gini

Trusted by Leading Brands

Get started with B2B SEO now

Make your B2B company visible. Get advice from experienced SEO experts and find out how you can use an effective strategy to reach decision-makers and gain qualified leads.

+49 30 75 43 76 90

hello@digitalike.de

Do you have any questions?

No problem, we have the answers! Here you’ll find the most frequently asked questions about our B2B SEO strategy, the process and everything you need to know. And if you want to delve deeper: We will be happy to advise you personally and transparently!

What exactly does B2B SEO involve?

B2B SEO aims to make your offers visible for relevant search queries and reach targeted decision-makers in the purchasing process. This includes a well thought-out keyword strategy, high-quality content along the customer journey, technical optimization and clear performance measurement. This allows you to position yourself as a relevant provider, strengthen the trust of your target group and gain qualified leads via a digital sales channel with real growth potential.

How does B2B SEO help with lead generation?

B2B SEO ensures that your solutions are found exactly when decision-makers are actively looking for them. We develop strategic content that creates trust, addresses specific problems and is tailored to the needs of your target groups. This allows you to generate sustainable qualified leads, position yourself as a relevant provider in the market and build a digital sales channel with measurable growth.

How does the collaboration with digitalike work

We start with a detailed onboarding process in which we analyze your goals, target groups, products and competition. Based on this, we develop an individual B2B SEO strategy with clear measures. Implementation takes place in close coordination: from keyword research and content planning to technical optimization. We provide regular reports, are in constant communication with you and adapt the strategy flexibly to new developments.

Which tools do you use for B2B SEO?

We use established SEO tools such as SISTRIX, Google Search Console, Screaming Frog and DataForSEO. We also use AI-supported systems such as the APIs from ChatGPT or Gemini to identify semantic correlations, analyze SERP structures, identify topic gaps and precisely evaluate search intentions. In this way, we work based on data, prioritize strategically and develop SEO measures that are precisely tailored to complex B2B decision-making processes.

Does B2B SEO also make sense for smaller companies?

SEO offers great opportunities for smaller B2B companies in particular – provided the strategy is precisely tailored to the target group and market. By focusing on specific problems, long-tail keywords and clearly defined niches, you can build targeted visibility without having to compete against large competitors in the mass market. This enables sustainable positioning – even with a limited budget – and the predictable generation of qualified leads.

What makes you special as a B2B SEO agency?

We combine in-depth SEO expertise with a clear understanding of B2B markets. This means that we don’t think in terms of generic rankings, but in terms of decision cycles, use cases and lead potential. Our team knows the challenges in B2B – whether products that require explanation, different target group roles or long purchasing processes – and develops SEO strategies that work in practice and have a measurable effect.

How does B2B SEO differ from traditional B2C SEO?

While B2C SEO is often aimed at high reach and fast conversions, B2B SEO requires much more depth. The target groups are smaller, more specific and often more technical. The content also has to meet different requirements – instead of emotional triggers, it needs to build trust, have substance and a clear argument. We take these differences into account at every stage of strategy development.

Who is B2B SEO consulting particularly suitable for?

Our services are aimed at companies that sell products or services that require explanation – whether in the tech, SaaS, industry or service sectors. Teams with a longer sales cycle, multiple buyer roles and the need to strategically acquire customers via content benefit in particular. It doesn’t matter whether you are just starting out or want to optimize your existing SEO strategy.

What does professional B2B SEO consulting cost?

The costs depend on the scope and objectives of your project. We offer transparent packages and individual offers – from selective consulting to strategy development and operational support. It is important to us that you do not invest in measures “on spec”, but in targeted strategies with clear benefits for visibility and lead generation.

B2B SEO agency: Visibility that convinces decision-makers.