Case Study: A1 Digital

A1 Digital is a European technology service provider specializing in IoT, cloud, network, and cybersecurity solutions.

With more than 200 employees and 1,500 customers in over twelve countries, A1 Digital offers comprehensive expertise for secure digital transformation. By integrating digital hardware, software, and consulting services, A1 Digital succeeds in providing true end-to-end solutions for its customers.

The Challenges

In 2022, we were tasked with supporting a website relaunch. For A1 Digital, it was important not only to oversee the technical implementation but also to ensure that no relevant traffic was lost.
In 2023, the primary goal was to establish strategic foundations for building the SEO channel. Advancing the development of SEO performance was also a key focus.
In 2024, the priority shifted to unlocking potential and generating relevant traffic.
Since 2025, it has been essential to execute and scale the processes that were previously established. Additionally, due to the growing influence of LLMs, the question of GEO became increasingly important.

The Collaboration

In 2022, we were commissioned to support the relaunch. This was first prepared with great care. We defined requirements that would enable strong SEO performance in later stages. Before the site went live, we thoroughly tested the staging environment and approved it after several rounds of optimization. In addition, we prepared the redirect mapping to ensure a smooth transfer of existing rankings. Outdated and irrelevant content was removed in the process. Although this led to a loss of traffic, it was an intentional decision, as that traffic did not significantly contribute to lead generation.

In the following phase, the main priority was to align A1 Digital’s internal stakeholders around the shared objectives. Optimizing the website for improved search engine visibility often requires fundamental changes, such as restructuring the information architecture or redesigning landing pages. Internal processes—such as content creation and publication—also frequently need to be redefined. We achieved the necessary commitment primarily through three approaches:

SEO training sessions for stakeholders to establish a shared, foundational understanding of the channel, its impact, and its potential
Development of a business case that made SEO-driven growth opportunities tangible and measurable
Publication of a small number of “optimized” content pieces as a test project to clearly demonstrate the forecasted potential

In 2024 and 2025, together with our internal contacts, we were given the opportunity to optimize the website according to our strategic vision. Although this initially required a high level of coordination, this effort steadily decreased as we gained a clearer understanding of what was important to the company. To date, we have successfully implemented the following measures:

Creation of new landing pages in German and English
Creation of blog articles in German and English
Resolution of keyword cannibalization issues and optimization of content for improved user interaction
Fixing major technical issues with further focus on page speed, internal linking, sitemap optimization, and other quick wins
Redesign of the landing page structure
Adjustment of the main navigation
Implementation of GEO measures

The Results

+400 % traffic YoY

More qualified leads

Top rankings in LLMs

Continuous traffic growth throughout the entire duration of the collaboration

Strongly increasing AI-driven traffic over the past year

“Over the years, our relationship with digitalike has grown beyond a typical agency–client dynamic—we have become colleagues working toward the same goal. Their deep understanding of our company enables us to actively shape our SEO strategy, making the collaboration both seamless and enjoyable. The results speak for themselves, as we have increased our SEO budget exponentially over the past three years!”

Mario Berger

Team Lead Marketing at A1 Digital

You want that too? Then get in touch with us!

First, we sit down with you to understand your goals and expectations. Then we develop a strategy and begin implementation. Naturally, we keep you regularly informed with updates and reports.

Yes, you receive regular reports from us and often have access to a dashboard where you can follow everything live.

That depends on the services you need and the size of the project. After an initial conversation, we will prepare a customized proposal for you.

This varies depending on the project. We often recommend a duration of at least six months to achieve sustainable results. However, we also offer flexible, short-term projects.

No, everything is transparent with us. You always know exactly what you are paying for—there are no surprises.

Our primary languages are German and English. If you need something different, let us know—we will find a solution.